What is Media?
The means of communication, as radio and television, newspapers, magazines, and now more importantly the Digital media that reach or influence people.
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What's a marketing strategy?
Based on some research about your business and its markets, it's a set of tactics or plan designed to create awareness of and interest in your business and your products or services. A good marketing strategy will also include the means to measure the effectiveness of each tactic against your business goals.
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Why do I need a marketing strategy?
We suspect you probably put both money and time into doing things that are supposed to help your bottom line. A marketing strategy channels that money into a planned, scheduled, controlled outlay of capital and energy. Don't you want to find out whether those dollars are helping your business?
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What's the difference between marketing and sales?
If things are working right, marketing creates the awareness of and desire for your products or services with the right groups of people. Once that happens your salespeople can begin selling to them; that is, committing your clients and customers to buy those products and services - now and, hopefully, over time.
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What if I think I'm doing the right things, but my marketing stuff doesn't work?
How long has your marketing 'stuff' been strutting its stuff? It does take time. And for some activities, there is a longer lead time than you imagine. Let us take a look at what you're doing . We can help you revise and reposition your "stuff" and/or set up some tests to measure the results.
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I'm a better Operations manager than a marketing person. Can you help?
We are experienced at creating marketing plans, tactics, and evaluations for all sorts of organisations and services.
However, if you're just starting your business, or you're making some serious changes, this is a perfect time to work through a marketing assessment. We have a two-part process we call Finn media Marketing Audit.ª In part one, with you we examine things like your business goals, marketing infrastructure, position in the industry or community, the tactics of your competitors, and the money you can allocate to the tasks.
In part two, we take the data and put together a customized marketing plan along with notes and recommendations for what things to try first, second, etc. and how to measure the results. Our clients tell us they use the final report like a roadmap.
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Do you also carry out the activities in the plan?
We make determining resources a part of your marketing plan. You can waste a lot of time and money if you don't know the relative strengths of the people you hire. While we are certainly able to carry out most of the tactics we recommend, often our clients have their own people, either onsite or by agreement. We're cool with that, too.
Our main concern is that you have a qualified, experienced resource helping you.
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Can you work with my marketing person(s)?
This is our main source of work where we assist and train your team to design single activities and/or marketing programs they can execute. It's always your choice.We can help with SEO, online marketing, newsletters, marketing promotions and social media planning
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We're too small to have a marketing department; what should we do?
Hire us long term. By having us on a retainer, we make your business, our business. Whether we're physically in your offices or not, once we commit to you, you are very much on our minds. For instance, we watch for news of your competitors, your industry, look for opportunities , find reasons for you to communicate with your clients.
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Does marketing really make a difference?
Of course i will say yes, but I prefer to show you. You know what makes you different from and better than your competitors. And your saying so will influence a small number of clients who have, perhaps, had a bad experience with the other company. Word of mouth will help build your business as the circle gets wider. However, you still have to put information out into the ether that shows how you're different, who your clients are, gives prospects a reason to choose you.
We say to our clients, good marketing requires planning and deliberate execution. It ultimately saves you money and time because you go after the right clients the right ways. You know if you're getting results. And you do it because marketing matters.
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What is Digital marketing?
Digital marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. This includes Internet, digital television, mobile, social media marketing and any other form of digital media. Internet digital marketing using databases, SEO and PPC can be a very cost effective way to promote your business. Call us today to see if we can create a digital marketing plan for your business
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Can you increase traffic to my website?
Yes, we keep updated in new marketing tecniques to drive traffic to your websites and social media such as Facebook, Linkedin and Twitter to increase sales for your business. We offer a seo package to get your site optimised for Google , Bing, yahoo and can offer training in marketing your online web strategy or implement it for you ourselves. Email me today for details.
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