I was cleaning up my laptop recently and came across some marketing resources that may be of interest.

Article on Tips for Developing a Meaningful Market Analysis from Stengel solutions

Useful tool to help with keywords  Google sets

Online marketing plan from Mulley communications mulley.ie marketingplan/

8 Things you should know before hiring a marketing consultant : Finn Media archive

Porters five forces  from learnmarketing.net

Email marketing handbook from Marketing Sherpa